A basic step in identifying the strategy is to understand who your competitors are and how they act, how they communicate on-line and off-line and which price policies they adopt.
We identify the current scenario within which companies operate, thanks to advanced monitoring tools, which allow us to identify relevant data regarding the web projects of your competitors.
This process allows us to identify the communicative actions we have to take in order to effectively reach the prospects and let them perceive your added value compared to the competitors.