Copywriting consists in writing persuasive texts aimed at acquiring customers.
Once the prerogative of television advertising, with the evolution of marketing, copywriting has become an essential element of any communication tool.
It is not only a question of writing grammatically correct sentences, but of knowing how to communicate persuasively and catching the attention of the target public by telling the company, its products and services in an interesting way.
Copywriting can be applied to all fields of communication: from traditional ADV to new Internet borders such as social networks, blogs and websites.
Copywriting consists in writing persuasive texts aimed at acquiring customers.
Once the prerogative of television advertising, with the evolution of marketing, copywriting has become an essential element of any communication tool.
It is not only a question of writing grammatically correct sentences, but of knowing how to communicate persuasively and catching the attention of the target public by telling the company, its products and services in an interesting way.
Copywriting can be applied to all fields of communication: from traditional ADV to new Internet borders such as social networks, blogs and websites.