Another challenge for Sfumature Agency team: to design a naming for a new intestinal wellness supplement signed by THD, an important company operating in the biomedical sector. Following an in-depth analysis of the competitors, Sfumature team elaborated
5 naming for each of the 3 identified concept areas (conservative, innovative and fancyfull). In addition to the search for naming, Sfumature Agency created 3 new payoffs and looked for the availability of the virtual domain.