Details
Customer European Technology
EUROPEAN TECHNOLOGY, founded in 1986, has become the Italian benchmark in the trade of laboratory analysis equipment. This business reality turned to Sfumature with the aim of reviewing its communication and studying suitable creative solutions in order to present itself correctly to the target market.
We studied a website that can simplify the complexity of the instrumentation they offer, using detailed product data sheets, large images and technical documentation that can be downloaded online.
We studied a website that can simplify the complexity of the instrumentation they offer, using detailed product data sheets, large images and technical documentation that can be downloaded online.
For logo restyling, we played with the shapes: at first glance the brand is hexagonal, enclosed in a two-dimensional geometric shape, the lettering inserted inside "transforms" the contours into a three-dimensional cube and the 3D figure is composed in one side from letter E and on both side the letter T is distributed. The new logo has been used on each element of the corporate image to communicate the identity of the customer in a clear and recognizable way.
