METAX is the Geotechnical, Drilling and Oilfield division of CIMA S.p.A.

This company has a long and solid experience in the design and construction of high pressure triplex pumps for jet grouting, mud pumps, mixing and injection systems. The analysis of the market, listening to every single need of the customer and the diffusion of its values, were all aspects that the strategic analysis conducted by the Sfumature team analyzed to create a marketing project to 360° that has taken life from the restyling of the website.

Social Media Management and Social ADV activities on Linkedin have been studied to increase visibility towards the target audience, targeted to the B2B target in Italy and the U.S.A. The project has also evolved offline with the creation of a corporate brochure in English, the creation of email signatures, business cards, technical sheets in Excel and headed paper. Not only that: to complete and strengthen the digital strategy in all channels, the agency has taken care of positioning the website through search engine optimization (SEO) techniques, so as to gain visibility and contacts compared to competitors.