G DATA STORE is the official Italian e-commerce of the German antivirus G DATA Software.
Sfumature Agency has developed a strategic repositioning process for this customer, in a multichannel perspective.
Customer goal: to increase the store sales. We worked in two ways, perfectly integrating tools to
increase the Brand Awareness with Conversion Rate Optimization techniques.
Our strong points have been Google ADS, Social Media, Programmatic ADV, Automation Marketing and Content Marketing. These tools, supported and joined together by the Digital Strategy, have allowed us to achieve the objectives set.